...frequently asked questions

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My name is David Horne, a former Professional Makeup Artist and Academic qualified Educator and industry expert, who has created award winning cosmetics and worked in the Global Beauty Industry for over 30 years. A client once told me 'You are like a Skin Wizard!' My former student alumni have gone on to be Industry stars and I am so proud of everyone I have ever taught over my teaching career. Alongside my own range I curate and consult privately on a freelance basis for other well known professional and influencer beauty brands.

Most skincare available to the consumer is mass produced or bought white label as ready made and relabelled. We are proudly neither of these. We make YOUR order FRESH daily to ensure quality, care and clean formulation which is safe, effective, tested and delivered to you within 48 hours. As a small brand we can show flexibility to omit a fragrance or offer a larger size for a professional or backstage use because the product is only formulated when you order as a micro batch and then hand poured / packed and sent direct to your door. You don’t even have to carry it home from the stores. We believe in bespoke and professional customer service and we curate the range to meet this value.

Easy! Use SPF daily without fail. Teach your children this habit by placing SPF next to the toothbrush so you do both as a matter of natural habit. You will thank me for this as you will be pro ageing and defying gravity not damaging or photoageing your skin prematurely. I use SPF 50 every day. My go to is Anthelios by La Roche Posay or for a stealth makeup base Erborian CC creme SPF25. 

I always say to my clients look in your fridge! Skincare starts with skin food. It is about your lifestyle and nutrition first then your skincare bottles. It is not about having loads of products in fact you are probably the cause of your stroppy skin because you are bombarding your skin with an onslaught of random chemistry! No wonder it is stroppy. If you need advise or even a private consultation DM us to help you convert stroppy skin to happy skin.

As the order is made for your fresh simply DM to request your order is unfragranced if your prefer! Our gentle, effective formulations make for gentle yet effective skincare that our customers love.

Yes, we make all of our own natural skincare products in-house in the UK using high-quality, sustainably sourced ingredients. This allows us to have complete control over the formulation and production process, ensuring the highest quality and standards. Our products are formulated and designed with over 30 years of Professional beauty industry expertise and are mixed and made by hand, never opting for a white label product to deliver you an authentic natural skin [F]ormulation you can trust.

No, We are committed to ethical beauty—our products are cruelty-free, developed, formulated and hand produced without any form of animal testing.

It is quite subjective but of course there are advantages.

Fewer Harsh Chemicals – Many natural products such as ours avoid synthetic fragrances, parabens, and sulfates, which can irritate sensitive skin.and maintain the skin natural barrier function.

Rich in Nutrients – Natural ingredients like natural butters, and plant oils provide vitamins, antioxidants, and excellent skin nourishment and hydration.

Eco-Friendly – less chemical and more natural led ingredients,

Yes, each formulation must undergo a cosmetic product safety assessment and certification report prior to availability. Our products are non-comedogenic.

I would simplify your skincare and go minimal, strip it right back to basics.

🪄 for normal to oily skin

(1) cleanse + glow oil / or F1 cleanse + glow balm for makeup removal at night

(2) F2 cleanse + glow foam for cleanser

(3) F4 hydrate + glow serum

🪄for dehydrated / mature skin

(1) cleanse + glow rose oil / or F1 cleanse + glow balm for makeup removal at night

(2) F2 cleanse + glow rose foam for cleanser

(3) F4 hydrate + glow rose serum or F4 hydrate + glow shimmer

(1) cleanse + glow rose oil / or F1 cleanse + glow balm

(2) F2 cleanse + glow rose foam

(3) F4 hydrate + glow rose serum

(4) F8 sleep + glow balm for overnight pro ageing sleeping mask treatment

+ You can brighten your skin once a week as a Sunday reset by mixing F3 buff + glow exfoliant powder with your cleansing foam to brighten dull complexion.

I would recommend F5 nourish + glow balm for the body or F4 hydrate + glow shimmer serum for the décolleté.

I would recommend the F2 cleanse + glow foam and  F6 nourish + conditioning mini balm which is great as a dab on overnight sleeping mask on problem areas to soothe, calm and reduce redness. F7 nourish + conditioning under eye mini balm is really effective to recondition dehydrated under eye area pre concealer - use at night to prepare eyes for morning makeup.

F4 hydrate +’glow serum is lemon scented version / F4 hydrate + glow shimmer serum is lemon scented and has 4 x shimmer shades available / F4 hydrate + glow rose serum is rose scented version

Yes all of the skin [F]ormulations / products are created as a per order micro batch to ensure fresh production and quality assurance using a curated core selection of natural ingredients. We are a cruelty free brand and skin [F]ormulations are vegan friendly and Yuka app rates them ass Excellent in their independent score analysis.

Natural skincare products are gentle on the skin and have a lower risk of causing skin irritation or allergic reactions. They are also more environmentally friendly and do not harm the planet.

The shelf life of natural skincare products varies depending on the specific ingredients and formulation. The skin [F]ormulations have carefully selected high strength vitamin E and or natural eco preservatives giving you our assurance that the product use dosage would be theoretically used up / finished way prior to product expiration if used daily, and we recommend you store products in a cool, dry place away from direct sunlight to prolong their shelf life.

It is generally safe to use natural skincare products during pregnancy, as they are less likely to contain harmful chemicals. However, it is still important to consult with your healthcare professional before using any new skincare products during pregnancy particular ones with essential oils.

We currently deliver to the UK only. 

We currently use Royal Mail to deliver your UK order to you securely. We have found UK courier companies unreliable so we prefer a tracked Service via Royal Mail and alas it does add a further cost but we are confident it is worth it.

• In Person / Kings Cross London Collection Free by arrangement
• Tracked 24 - £5.50
• Tracked 48 - £4.75
• UK Orders over £50.00 free shipping
• Please DM regarding international shipping enquiries

Yes, you can become a magic star and receive 25% discount on the skin [F]ormulations. There is a one time initial fee of £25.00 to become a member and then ongoing you receive your discount and receive a magic star crystal in each of your orders!

As a former Professional Makeup Artist I can assure you these skin [F]ormulations will be your skin heroes! Firrstly join my magic star program to benefit from 25% ongoing discount!  Discount is applicable for single skin [F]ormulations and therefore not offered or applicable on multiple item bundles which already have a discount applied.

For a professional Makeup Artist Kit I recommend:

* cleanse + glow rose oil

* F2 cleanse + glow foam (quick wash off cleansing foam for completing a double cleanse if needed)

* F4 hydrate + glow rose serum

* F5 nourish + glow balm (for body)

* F7 nourish + conditioning under eye mini balm

Please DM proof of your membership and receive a 10% discount code for skin [F]ormulations.

Stockists which are selected can purchase testers for their display and use and fresh products are sent directly to the client from London when they are made fresh daily. DM if this is of interest to you to find out more.

I no longer currently offer Professional Makeup Application or personal Tuition services, however I can recommend a plethora of those I have trained who are now industry stars. 

I can design and offer bespoke corporate wellness training  for human resources purpose upon request to suit your needs  offering  expertise to your employees on skin wellness and makeup personal grooming skills. Contact me to discuss your needs / receive a quote.